Trump NFT Sales Spike Following Ex-President's Arraignment in New York

In the hour after the 45th president was arrested Tuesday afternoon, the collection saw 30 sales, a 462% increase after a long period of token holder dormancy.

AccessTimeIconApr 4, 2023 at 8:19 p.m. UTC
Updated Apr 4, 2023 at 8:56 p.m. UTC
Yat Siu
Co-Founder and Executive Chairman
Animoca Brands
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Yat Siu
Co-Founder and Executive Chairman
Animoca Brands
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Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

Cam Thompson is a news reporter at CoinDesk.

Yat Siu
Co-Founder and Executive Chairman
Animoca Brands
Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.
Yat Siu
Co-Founder and Executive Chairman
Animoca Brands
Consensus 2023 Logo
Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

Donald Trump’s non-fungible token (NFT) collection saw a surge in sales after the 45th U.S. president’s Tuesday court appearance in New York City.

According to data from secondary marketplace OpenSea, Trump Digital Trading Card holders collectively sold 30 tokens in the hour after his court appearance – a 462% increase – and 47 over a six-hour period.

Though it was a large jump, it's also a relatively small amount of activity for the NFT space. For context, one of the top trending collections, Nakamigos, had 1,286 sales in the same six-hour period.

The former president released his series of digital collectibles in December. For $99, a buyer could purchase a token featuring his likeness and enter a sweepstakes to earn exclusive experiences with the former commander-in-chief. The collection quickly sold out, and the price more than doubled on the secondary market.

The floor price has stayed steady at around 0.5 ether (ETH), or about $930.

The NFTs representing sweepstakes prizes associated with the Trump Digital Cards mint have had zero sales in the last six hours.

Trump was in Manhattan criminal court to be arraigned on 34 felony criminal charges of falsifying business records. He pleaded not guilty.

UPDATE (April 4, 2023, 20:40 UTC): Adds details of the arraignment.

Edited by Toby Leah Bochan.

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