JasmyCoin (JASMY) is a utility token built on the Ethereum blockchain that can be used on the Jasmy platform – a project designed to allow people to control the use of their own personal data in a "data locker" and share that data with companies that are willing to pay for it.

JASMY began trading on Feb. 10, 2021 for $1.25. It hit its all-time high of $4.99 on Feb. 16, 2021, but subsequently collapsed to an all-time low of $0.008373 on July 2, 2021. When it was listed on the Coinbase exchange in October 2021, it rebounded to a peak of 28 cents. At that point, the market capitalization was over $1 billion, but the token’s price has tumbled since then.

According to the company's website, the maximum supply of JASMY tokens is 50 billion, though just under 5 billion were circulating as of April 2022, according to data tracker Messari.

The contract link on Etherscan for the ERC-20 token is here, and the project’s white paper is here.

Led by a group of former Sony executives, Tokyo-based Jasmy pledges to "support the data democracy."

The project focuses on an area known as “IoT,” or internet of things: Objects are connected to the internet as are people via their smartphones and wearable devices. According to Jasmy, all of these devices will accumulate data, and the goal is to create a way for people to easily control and get paid for their data – releasing it to companies that are willing to pay to access that data from the data lockers.

"In a digitalized world, individuals do not only act as customers who enjoy the convenience of IoT devices, but also as data providers who produce different types of data around their living environment,” the platform's white paper states. “We believe that the ownership of this data shall belong to the individuals themselves, not to a centralized corporation."

The idea is to build an "infrastructure and environment" – powered by blockchain technology – that allows users to manage their personal data by themselves, just like they are using their own money in their wallets.

A video on the project's website follows the adventures of a traveler who visits the Osaka, Japan, airport and can easily and quickly stash a suitcase in a locked storage area because the bag has its own sensor that links to the internet; the traveler is already pre-authorized to use the bag storage area.

"I had a great day with everything smoothly run, thanks to Jasmy," the user says in the video. The contrast is made to a hapless old-school traveler who has to pay on the spot for a physical locker – and then is exhausted when it comes time to fly back home.

The company was founded in 2016, according to its website, by Kazumasa Sato, a former CEO of Sony Style.com. Jasmy says its team consists of experienced members such as "professionals of electronics, mechanics, telecommunications, devices, system integrations and designs."

Design, proof of concept and demonstration experiments were scheduled to start in April 2019.

In May 2021, the Jasmy token was listed on the Bittrex crypto exchange and started to support Trust Wallet and MetaMask.

In March 2022, the company appointed Kentaro Miura to help it expand in the U.S. and to “promote networking and alliances with leading companies in advanced technology fields such as Web3 (Web 3.0), AI (artificial intelligence) and IoT, mainly in Silicon Valley."

In April 2022, Binance, the world’s largest crypto exchange, partnered with JasmyCoin to give away a Tesla Model Y.